Google Analytics is one of the most commonly used analytics software out there. Offered by Google for free, the service gives you great insights and in-depth analysis of your website’s functioning, allowing you to shape your marketing strategies according to your customer needs.
Having an online presence is extremely crucial if you want your product to gain popularity in today’s world. Online presence almost always translated to having a website. However, only having a website is not enough for taking your ventures to great heights. You need to shape your agendas and strategies in such a way that they attract the most user traffic.
Google Analytics is a great platform that can offer great insights into the overall effectiveness of your website. From user traffic to clicks and opens, the software provides detailed accounts of your site’s working and client activity.
Once you set up your Google Analytics account, it can be easily linked to your website. The platform then automatically collects data from your product page and converts it into informational reports. You also have the option to create customized reports with specific metrics and time intervals.
Google Analytics gives you details about your customer demands, the products that attract the most traffic and the internal site searches. These can help in showcasing those products on your landing pages that are most likely to sell.
Further, you can also track your conversion rate and user activity, along with insights about your customer groups and the types of products they acquire. Google Analytics also features numerous visual tools that can represent this data in form of charts and tables, allowing you to understand it easily.
Overall, Google Analytics is an amazing tool that can help track your client activity, allowing you to shape your marketing campaigns according to your customers’ interests. This not only increases the chances of making sales but also keeps your clients engaged.
There are numerous web hosting services that offer Google Analytics integration. However, T3K Hosting is amongst some of the best web hosting platforms out there. It offers a great Google Analytics addon that can help you take control of your website and make sure it is in accordance with the market demand.